Showing posts with label government. Show all posts
Showing posts with label government. Show all posts

13 April 2010

The streets speak: urban political broadcasts


Stoke Newington Road, just north of Shacklewell Lane.



High Road, near Seven Sisters underground station.

Original government poster available here, and below:



The ad agency's brief: "Redefining petty fiddlers as full-on benefit thieves." Or, 'scapegoating people trying to get by on an unlivable income as criminals.' Jobseeker's Allowance is all of £51.85 a week for someone my age. I'm counting the pennies living in this city on a graduate starting salary; damn right I'd be getting cash-in-hand work under the table if I had fifty quid a week for food/bills/my entire life. Wouldn't you?

East London charity Community Links says:

"From our experience giving advice to over 12,000 people each year in Newham, we know that almost all those defrauding the system do so out of need, not greed. They need a few hours work to tide them over – to pay a surprise bill, or replace the microwave. Declaring it to the Jobcentre would mean any earnings are deducted from benefits, leaving them with no extra money. Punishing these people is unfair, but also destructive – they need stepping stones to a job and higher income, not sanctions which push them further into poverty."

2008/09 figures from the DWP show total benefits expenditure of £136bn. Out of this, fraud amounted to 0.8% (£1.1bn) - which we might contextualise by noting that £0.8bn of total spend was made up of overpayments due to official error. In addition, £0.5bn was underpaid due to official error, so the magnitude of government mistakes (£1.3bn of Getting It Wrong) is in fact rather more than dole scroungers scrounged.

Just so we can understand the scapegoating of the bottom 10% of society in proper perspective, you understand. Advertising won't have any impact on serious fraudsters. It'll do a lovely job of deterring those in legitimate need from claiming money they have a right to, though, and a campaign focused on "hunting down" benefits "thieves" uses such lovely aggressive language to exacerbate middle class prejudices and promote social inequality. Mmmm...

16 March 2010

Co-creating London

What would you do to make London a better place?



That's the question being asked at Co-Create London, the first project from the Co-Creation Hub. Although various planning/social media/branding agencies are involved, Co-Create London isn't trying to sell anything. Instead the plan looks like:

  1. crowdsourcing suggestions for things that'd improve London
  2. the co-creation bit: a workshop with contributors, "London experts", and Co-Creation Hub team members to develop these suggestions into clear ideas
  3. pitching these ideas to City Hall and the mayor

My suggestion was for A system of rent stabilisation (like in New York). London's crazy house prices have pushed rents too high to cover landlords' mortgages, and I don't think it's a good thing. Young people are either pushed into moving in with their boy/girlfriends too quickly to save on rent, or otherwise have to live like students in shared housing until they're 38 (the average age of a first-time buyer without parental support). Rent controls and stabilisation could peg rents to tenants' incomes, stop landlords for demanding excessive increases each year (mine asked for nearly 10% this year, in this economic climate!), and keep central parts of the city vibrant by giving them a better social mix of people than just council tenants vs. the rich. Go on, give it a vote!

The most popular ideas are:
* free wi-fi hotspots in public spaces across town

* Open library-style book kiosks/ book swap system in Tube stations so Londoners are never without reading material on the underground!

* simply by put air conditioning on the tubes would improve life in London during the Summer 100%

* Oyster Card becomes Oyster London card - pay for anything in London up to the value of 20GBP

* Annual Open Labs Day...Similar to Open House Weekend, but celebrates our city's vast and under-appreciated science culture

Throughout an interesting mix of the practical, the imaginative, the speculative and the already occuring. The demand for practical changes is probably the strongest - free wifi, later tube opening hours, air conditioning on the underground - but I hope some of the more imaginative suggestions get developed & taken forward to the Mayor too.

I'm fascinated, though, by the various demands for vacant or abandoned spaces to be put to social/community uses - be these spaces empty land, or empty shops, or the tunnel walls in the underground. Some of these things are actually already taking place, such as Spacemakers Brixon Indoor Market project taking over empty shops, or the community gardens and allotments Landshare or What If projects are doing. How exciting to find that these projects capture something in the wider social imagination of the city; a suggestion that maybe the wider public good is more important than private property rights...

@cocreatelondon